Ah, sexy, sexy stats. I bet you never thought of stats as a sales proposition, but we at Outlaw Soaps watch every aspect of our business, and stats tell a great story. 59% of our orders are from repeat customers. That means that our customers are very happy with their purchases... so much...
Oh, the irony... we get this name for ourselves being outlaws! On the run! Never predictable! No dull moments!
But the reality is that a lot of what we do and make has to be predictable for our business. We need predictable products for our wholesale accounts, people get hooked on our products and get upset when we discontinue them, reporting is a thousand times simpler when we're predictable, and (possibly most importantly) product development is a money suck... so many reasons to enjoy predictability.
When we're predictable, it means we're basically doing a good job.
I got to thinking... why beard oil? Certainly men aren't the only people with brittle, hard to manage hair on their heads.
You may or may not have noticed, but I have blue hair. I know what you're thinking: it looks so natural! But guess what! It is totally not natural.
"Do you, like, contribute to any organization or do volunteer work? People like to know that."
I have a bit of a blind-side when it comes to pro-social marketing. It's just kind of something I take for granted... I mean, if you have resources, you share them with others, right?
My friend posted this article about a couple who quit their high powered advertising jobs to scrub toilets.
I want you to read it and see how it makes you feel.
Do you feel grateful for your relatively poo-free life?
Do you feel envious of their adventure?
This month's Clean Getaway Club is dedicated to the fascinating character, Fred Waite. History has painted Fred as some guy who was standing around nearby while a lot of stuff was happening around him, but I have read a half dozen stories and accounts, and they really vary quite a lot. In this month's box, we consider how one guy, just by leaving the comfort of his tribe and his farm, could bring about the kind of adventures that include being a lawman, a cowboy, and an outlaw. In the few years he was away from his family, he (and some other people, including Billy the Kid) even started a war (the Lincoln County War). Included in every box is a well-researched, factual pamphlet called "Outlaws in the Bathroom." Some people have told me they throw it away, but in my honest opinion, the pamphlet is possibly the most important slice of...
On our recent vacation, one of the highlights of the trip was visiting the Tillamook Cheese factory. I love How It's Made (seriously, I could watch it nonstop), so I was VERY EXCITED to visit the Tillamook factory. In fact, it's the entire reason we made it up to that corner of the state.
So it is with great excitement that I share with you... MY VIDEOS FROM THE TILLAMOOK FACTORY!
HERE'S HOW IT'S MADE...
A few months ago, we proposed the idea of making a women’s line of Outlaw Soaps -- an idea that I will admit was totally stupid.
It was met with appropriate vitriol (we changed comment systems, so you can’t see the comments on the original post, but trust me, there was a backlash) because, as one commenter pointed out, we are one of the few companies who doesn’t subscribe to the idea that certain scents are for men and certain scents are for women. Creating those distinctions would make us just like all the other gendered products out there.
“On a long enough time line, the survival rate for everyone drops to zero.” - Chuck Palahniuk, Fight Club
The first bit of information that hit my eyeballs this morning was the fact that my dear friend, Spoono, had died.
He had apparently died in his sleep, of natural causes, out at the once-a-year sparkling city of Black Rock, in northern Nevada.
I worked with Spoono for several years out...
As I'm sure you've read in this blog, being an entrepreneur is hard.
I'm not whining. It just is really hard.
But, as I'm sure you've picked up by now, it's also one of the most rewarding and magical experiences of my life.
This will be the first real vacation we've taken since we started the business and I'm kind of anxious... I mean, what if orders come in when we're gone? What if we get a big PO and can't make soaps in time because we're out of our workshop? What if... nothing happens, no one orders anything, we get no more wholesale inquiries, and we have to close the business ALL BECAUSE WE TOOK A VACATION?