While other companies might try to convince you their soap is "made for women, too," when they've clearly made for men (it even says so on the label), we've made our natural soap (and body wash, lotion, and cologne) for men and women right from the get-go.

In this photo, you see Exhibit A: Russ and Danielle, co-founders of Outlaw (this is Danielle, writing this).

You might notice that not only am I a woman, Russ and I are equals.

We're best friends, business partners, and we love kickin' around and getting into (and out of) trouble... and we have the same hobbies, which usually involve the outdoors, whiskey, leather, and all the spice that life has to offer.

When we started this company, we didn't think in terms of "men's scents" or "women's scents."

We wanted to create scents inspired by real life (it's what we're all about), and real life doesn't pick sides... so neither do we.