My own personal Credo dropped neatly into place after seeing my favorite movie Happy Feet II, which holds all the secrets to a life of happiness.  If you remember Sven, the puffin masquerading as a flying penguin, he had the following powerful words for us: “If you want it, you...

Kindness was #4 on our Magnificent 7 Outlaw Values, but as I've spent time in this business, I think we underestimated the importance of kindness. It's really something that has set us apart from other companies out there -- this idea that we would go out of our way to...

Several years ago, inspired by Dr Bronner's Cosmic Principles, we created the Magnificent 7 Outlaw Values. I wrote it pretty quickly, from the heart, and ran it by our team (which was just 2 people at the time). Outlaw is on the verge of a big transition, moving to Reno,...

For the past several weeks, we've been going live on Facebook and sharing some aspect of our business. You can see previous episodes here (scroll down). This week, because we're stripped of all our power, we're going to be dialing in from parts unknown to share our experience of the...

Last week and weekend, Russ and I (along with our photographer Arlette Thibodeau and stylist Belinda Hellyea) trekked down to Joshua Tree to go to the last Cracker Campout at Pappy & Harriet's (it's a long story... google it) and get our pictures taken. It had been a few years...

About five years ago, Russ and I, along with our friends Arlette and Christina, went out to Joshua Tree to take some photos. I knew we needed some photos that showed us in a variety of situations, which captured the spirit of Russ and I as people, and also captured...

Outlaw Soaps has been around for many years, and over that time, I've pretty much been the only person maintaining the website, writing the product descriptions, updating the photos, and, possibly most importantly, making all the design decisions in the company. In the past year, we've brought on some new...

I often say that we have a very democratic soap company. We take so much guidance on product quality, values, and development from our customers (like YOU!). And Lord knows, I appreciate it. In so many circumstances, it's our customers who help us make right decisions about products, figure out...

This week, I've been thinking a lot about measuring what matters. I read lots of business books, and this week's hit parade is Measure What Matters by John Doerr, so it'd be only natural for me to ponder how to measure the things that matter in our business. I also...

This week, I have been hella sick... and not just for a day or two, for a whole week! 7 days of feeling lethargic, cruddy, cranky, and blerghy. (so blerghy, in fact, that you may have noticed we didn't even send a newsletter last week) We've had many phases of...

You may have noticed our logo is a figure in a cowboy hat with a dog, standing next to a joshua tree. It's a pretty image, but what are its origins? How did it come to be the logo for our company? Who is the dog? Who is the figure?...

"The difference between a criminal and an outlaw is that while criminals frequently are victims, outlaws never are. Indeed, the first step toward becoming a true outlaw is the refusal to be victimized. All people who live subject to other people's laws are victims. People who break laws out of...