We're No Stinkin' Outlaws — about Outlaw Soaps

| Danielle Vincent

The hiccup in our giddy-up!

I was kicking so much butt at doing 90 blog posts in 90 days, but then I got to Denver, got a flu, got done with the trade show, got home, and got busy... with other stuff. It's no secret that small business is a big job -- we're in...

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| Danielle Vincent

The Man Behind the Scenes: Russ Vincent, COO

I talk a big game over here in the blog, but you know who makes this whole machine go? It's my husband and business partner (and best friend), Russell Vincent. In 2018, we sold 11,600ish bars of handmade soap. In 2019, we sold more than 43,000 bars, most of which...

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| Danielle Vincent

Who is Outlaw for?

We sometimes get questions about whether Outlaw is for men or women, and, call us modern, but we believe that anyone can smell like campfire at dusk, like warm leather, and like a fine bourbon. Outlaw's made for everyone, plain and simple. Sure, we have some more traditional scents like...

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| Danielle Vincent

Outlaws On the Move

On Friday, we did the final walk-through of our new facility and got our BRAND NEW SHINY BRASS KEYS. I think any sane person would have a moment (or 100) of "What are we doing?" when committing to a 5 year lease in a new town with a skeleton crew...

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| Danielle Vincent

Outlaws show up to LIFE!

My friend called me out of the blue this afternoon, just to wish me a happy new year. 2019 (and 2018) had been rough (fuck cancer*) for him, and we were talking about how I felt like he had dealt with his cancer with such incredible grace. "You really showed...

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| Danielle Vincent

Hey Sparks! There are some new Outlaws in town!

WE DID IT! We got the keys to the new space in Sparks, Nevada! This is a photo of me working using our BRAND NEW INTERNET installed by -- I kid you not -- a very nice guy named Flash. I mean, who better to install lightning-fast internet than Flash?...

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| Danielle Vincent

LiveOutlaw.com is the future!

We asked, and you told us... well, we asked, you told us... and then we picked your second favorite one. There was a really close tie between StayOutlaw.com and LiveOutlaw.com, and even though StayOutlaw.com technically won, we decided that LiveOutlaw.com was more the vibe we were going for. Get out...

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| Danielle Vincent

Better than GOLD: Our first ever COMMERCIAL!

LOOK LOOK LOOK LOOK!!! WE HAVE OUR FIRST COMMERCIAL EVER! Cole reached out to us out of the blue a few months ago, having shot this awesome ad for us, and seriously I started crying. It's so amazing! I am beyond flabbergasted, and outstandingly honored.

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| Danielle Vincent

Dead Reckoning: Shooting stars and drawing triangles

"You know, we're 'steering by averages.'" - Me, to my dad "We used to do something called 'dead reckoning.' We would look at where the stars were positioned in relation to our plane, and triangulate our position... but, of course, we were in planes going 500 miles per hour." -...

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| Sue Caplan

A credo comes together!

My own personal Credo dropped neatly into place after seeing my favorite movie Happy Feet II, which holds all the secrets to a life of happiness.  If you remember Sven, the puffin masquerading as a flying penguin, he had the following powerful words for us: “If you want it, you...

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| Danielle Vincent

Kindness is Important: Part 1 of our Magnificent 7 Outlaw Values

Kindness was #4 on our Magnificent 7 Outlaw Values, but as I've spent time in this business, I think we underestimated the importance of kindness. It's really something that has set us apart from other companies out there -- this idea that we would go out of our way to...

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| Danielle Vincent

Rethinking the Magnificent 7 Outlaw Values

Several years ago, inspired by Dr Bronner's Cosmic Principles, we created the Magnificent 7 Outlaw Values. I wrote it pretty quickly, from the heart, and ran it by our team (which was just 2 people at the time). Outlaw is on the verge of a big transition, moving to Reno,...

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