Our democratic product development process has never failed us, and so today, we took the submissions you've sent in over the past year and announced our new product timeline based on YOUR requests: Spring 2020: Outlaw T-shirts! Wear your Outlaw on your sleeve (and everywhere else on your upper torso)...
Recently, we asked our customers (likely even you!) if we should offer a less expensive, not-handmade soap at a lower price. Most people said they'd buy it (or they'd buy it if it was a good quality soap, which we expected and would offer nothing less!). The question came up...
UPDATE: The natural, aluminum-free deodorants are available here. We get it: you want to smell like Outlaws day in and day out, no matter what you're doing. You use the soap and body wash, you use the cologne, but you've got one massive pit that is yet unfilled by your...
People often ask us to make various products, and we are a highly democratic company, so we often entertain these requests. One such oft-requested products is deodorant.
If you remember from my previous post on How to make body wash in one million easy steps, the first step is researching market viability. In the case of both body was and deodorant, the volume of requests is enough to establish market viability.
The second step is where we always get stuck with deodorant: the ingredients and process to create handmade deodorant (natural or not) is complicated. The packaging and ingredients are expensive. When we do the cost evaluation, we end up with a product that would cost about $25 for one stick of deodorant.
At that point, the market viability drops off. Not many people would like to buy deodorant at $25/item, even if it is amazing stuff.
We recently announced that we're making Outlaw Soaps Body Wash.
The crowdfunding campaigns were so successful that The Gambler Body Wash was 174% funded and Blazing Saddles Body Wash (the sexiest body wash ever) was 182% funded.
That's fantastic news, and we're really excited, because new product development is an absolute bear. And not a teddy bear, either. It's more like we're Jedediah Smith vs a bear on the trail.
I mean, we're winning, but it's not without a fight.
"WE WANT LIQUID SOAP!" the multitudes cry out!
Since we have a democratic product development process (as much as we can, given that we're also running a business), we hear many requests for certain products. But none has been so persistent and consistent as for shower gel / body wash / liquid soap.
So we've decided to try an experiment here at Outlaw Soaps: Crowdfunding product development.
If you want to cut to the chase and pre-purchase a bottle of body wash, make your selection:
Blazing Saddles Body Wash (the sexiest body was ever)
The Gambler bourbon, tobacco, and leather Body Wash
This here is a soft "boulce" (so says the description on the wholesale site) soap bag with the remnants of a bar of Lust in the Dust all squished up inside.
I have been using this little sack for the past two or so weeks. I ordered these on a whim just to see how they worked out, and then totally forgot about them until Ruth asked me what we're going to do with them. I asked to try one, and now here you're seeing the results of those weeks of testing.
One of the fun parts of our jobs is inventing.
But due to the nature of our business (outlined at the bottom of this post), we can't do a whole lot of it.
Spring, though, is time for us to order a whole messa new supplies and start inventing with great fervor, since whatever we invent in the Spring, we're stuck with for the rest of the year. And if we don't invent something in the Spring, we don't get to start inventing it at any other time, since it's too close to Christmas (yes, really).
Here are some exciting products that we're working on this Spring! Look for these in April and May!