| by Danielle Vincent

Outlaw Soaps Wholesale: getting our products in front of our "right" customers

Outlaw Soaps in Pendleton

We don't "sell" soap.

Ok, yes, we do accept money in exchange for personal care products, but in terms of convincing people to buy something they don't want or need, we don't do that.

What we do -- or what we're trying to do -- is get our products in front of people whose lives will genuinely be enriched by our products, our spirit, and our energy. Because over the past four years, we have found that people really are enriched by our products.

But our problem is obscurity.

We're a tiny little company operating almost entirely on the internet. This poses, as I'm sure you can imagine, a lot of really interesting problems. Mainly, people can't smell our products, which is our single biggest seller.

And it's really hard to sell smelly stuff online, because all we have to go on is some words I put on the screen, and (if we're blessed enough to have dedicated customers) the words of strangers who have purchased before. But scent is an incredibly personal thing, so what "smells amazeballs!" to one person, "smells like a urinal" to another.

But people can't really tell until they give it a try for themselves.

The Right People

This is why we love working with retail shops! In stores, people can hold our products, sniff them, evaluate them, feel their heft, and read (and usually laugh) at the packaging.

Our products aren't for everyone, just like not everyone likes every store. So when we're talking to a store, we take a lot of care to make sure that their customers are also our customers. We want to make sure that, like in Whiskey River Dry Goods in Litchfield, IL, our products enrich the store's product selection (for example, our whiskey-inspired products do just great there).

So when you see our products in a store, you know you're in the right place.

We're proud of our wholesale customers and stand behind them. Find out where you can buy Outlaw Soaps near you!

Related Posts

Coming Soon: Pick Your Own Samples!
Coming Soon: Pick Your Own Samples!
We're always trying to meet the needs of our Outlaws, and people have often requested specific samples in the order n...
Read More
Why Solid Cologne
Why Solid Cologne
Solid cologne is a relatively new concept to most people, so if you've never heard of it, or if you're not quite sure...
Read More
People were 100% certain this wouldn't work
People were 100% certain this wouldn't work
One person even told me that if we made soap with fat, it would go rancid. That spun me out for several days. I was v...
Read More

Outlaw Soaps creates rugged & real scents worthy of your most fearless forays.




Shop By Category


Leave a comment

Please note, comments must be approved before they are published