"Get Different" Marketing Book - Mike Michaelowitz
"Get Different" Marketing Book - Mike Michaelowitz
"Get Different" Marketing Book - Mike Michaelowitz
Satisfaction guaranteed
Mike Michaelowitz's newest book, Get Different, really helps summarize what I have learned about marketing in a very crowded market... people assume you have to build a better product, but there are too many people trying to build a better product.
This book clearly lays out a plan on how to differentiate your marketing strategy and business.
From the publisher:
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
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How to use
Trust your instincts. You're wiser than you've been led to believe.
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Ingredients
A mix of natural and artificial ingredients.
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Shipping & Returns
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