Do some scents remind you of a place and all of a sudden you're swept away in memory? Scents are THE MOST POWERFUL MEMORY TRIGGER. More powerful than hearing your old favorite song or seeing a photo of the street you grew up on. More powerful than touching your old...

If you wear the same cologne every day, your nose may get used to it. Outlaw scents can be mixed together to keep things interesting and allow your nose to recalibrate itself to your favorite scent. For example, if you're a ride-or-die Gambler enthusiast but the last few orders haven't...

"I have a precious memory thanks to this lotion. Last year about this time, I went to see my oldest sister for the last time. She didn't know me at first but the second morning I went to see her, she took my hand and held it close to her...

"It has definitely given me a confidence boost wherever I go." - Guy's review on Blazing Saddles Handmade Bar Soap Today, I'm going to get up in front of about 300 people and give a talk about Outlaw: the business we built based on the concept of how scents can...

Blazing Saddles soap (and body wash, and lotion, and cologne, and anything else we can make) smells like leather, gunpowder, sandalwood, and sagebrush... but how? These real-life items give off scent molecules, and the shape of those molecules tells your nose what an item is. That's what "scent" is. Scientists...