Yep, it's that delightful season when we're working on the holidays months before other people even think about 'em. What does that mean to us? It means we put together a little press guide in hopes we'll be featured in some news outlets. (that would probably work a lot better if I actually pursued any press outlets) It means we have started looking at forecasts for our regular customers like The Gift Oasis, ThinkGeek and UncommonGoods, and even pitching new ideas. It means that I've been courting potential new customers like Dot & Bo and The Grommet to see if they'd be interested in picking up our line. It means that we've been looking at Amazon sales in Q4 of last year and figuring out how early we can send stock without assessing long-term storage fees. It means that we've been scrutinizing our own website sales and trying to eyeball how many of...
Whenever I talk to entrepreneurs, most of them say something like "Oh believe me, if there was a mistake to be made, I have made it."
In the past two weeks, I learned that I had made what I consider to be a pretty serious business forecasting error based on a simple lack of knowledge when I started the business.
I had my costs covered and got my pricing right, but I didn't know something really fundamentally important: my break even point.
That's the number of units we need to sell in order to cover our expenses.
THANK GOD FOR FRIENDS AND FAMILY AND ENTHUSIASTIC CUSTOMERS (and especially specifically thank you, friends, family, and enthusiastic customers)
Without y'all, we wouldn't be here, period. And the reason is because you (be you customer, friend, family, or all three) are so passionate about helping us... whether that's going to your local stores and asking for our products or reposting your favorite products to your friends.
One of the most frequently asked questions I get is, "Hey! Can I come by and help you, you know, cut soap and fill orders and stuff?"
Another very frequently asked question is, "When are you going to hire someone?"
As I said in a previous post, I came back from the Renegade Craft Fair full of spit and vinegar, determined to get our fulfillment room and office in order.
In addition to clearing off the shelves and making piles of stuff to get rid of, I've reorganized all our inventory. Anyone who knows anything about organization knows the #1 most important tool is an...
If you doubt me, you clearly have never used an electronic labeler...
When we got back from Renegade LA, something clicked in my head that made me go on a frenzied organizational push. I walked into my fulfillment room and knew everything had to be re-arranged. Since the dawn of the business, I have been collecting little odds and ends for subscription...