We're No Stinkin' Outlaws — marketing

| Danielle Vincent

Outlaw Marketing... or Not

"I love your marketing!" - lots of people I was going to call this "The Marketing Trap," but decided maybe that was too negative. People sometimes tell us they love our marketing, our brand, etc, and I'm always flattered... because they probably don't realize what an intensely personal compliment that...

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| Danielle Vincent

The biggest disappointment in our early business

Everyone wants to hear stories where I've struggled through and not done well, so here you go. Two years ago, we didn't win the Martha Stewart American Made competition. I imagine you have one of two reactions to hearing that:

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| Danielle Vincent

How do we name things?

Roxanne asked, "I have a hard time naming pets. How do you come up with product and subscription box names?" This question comes up a lot - how do we come up with names that are so fun and on-brand, when naming stuff is really hard? Well, we have a secret weapon...  

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| Danielle Vincent

I made writing painless and easy WITH THIS ONE WEIRD TRICK

I've spent a lot of time working on how to write, and the only thing I've learned in my 30 years of focused practice is that it only gets harder the more you practice. Why do so many highly practiced writers talk about how hard it is? As I was...

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