| by Danielle Vincent

Sneak Peek Into Our Newest Soap Direction...

For those of you who've been Outlaws for a while, you know I'm unreasonably excited about sharing our product development process with you.

For those of you who are new to Outlaw, I share what I'm up to because I believe YOU are a very important part of our company and our company's direction. I want to share what we're doing so you can understand what goes into our products. We really try to do what our Outlaw gang asks us to do, and I like sharing that process with you!

This is a new, rapid-prototype package design.

Rapid prototyping, for those of you who aren't into product development, is when you can very quickly whip up a product to see how it'll do. Most product development takes months of design, testing, development, printing, etc, (read How to Make Body Wash In One Million Easy Steps) but if you can build a rapid prototyping process, you can eliminate a bunch of those steps and just bring a (not quite perfect, but definitely sellable) product to our Outlaws.

So that's what we've done.

This isn't going to be the standard for everything, but for those of you who watched our (hit) YouTube Series "What's That Smell?", you might be able to get some inkling of what we're working on.

We hope you love it!

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