Goin' for the Gold: Noodling on the Outlaw Gold Loyalty Program

A couple months ago, we half-assedly launched the Outlaw Gold program, starting slow with a coupl'a perks like a clove and orange soap and some discounts, but nothing really ZAZZ-inspiring.

So I'm going to be sitting down working on the loyalty program for a few weeks.

What's the kind of thing you'd like to see in a loyalty program? I mean, aside from t-shirts, because we get a hundred requests for those every day!

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