| by Danielle Vincent

Happy Holidays!

Yep, it's that delightful season when we're working on the holidays months before other people even think about 'em.

What does that mean to us?

  1. It means we put together a little press guide in hopes we'll be featured in some news outlets. (that would probably work a lot better if I actually pursued any press outlets)
  2. It means we have started looking at forecasts for our regular customers like The Gift OasisThinkGeek and UncommonGoods, and even pitching new ideas.
  3. It means that I've been courting potential new customers like Dot & Bo and The Grommet to see if they'd be interested in picking up our line.
  4. It means that we've been looking at Amazon sales in Q4 of last year and figuring out how early we can send stock without assessing long-term storage fees.
  5. It means that we've been scrutinizing our own website sales and trying to eyeball how many of those sales came from WIRED's coverage vs. how many are organic visitors (so we can figure out how many we can expect now that we don't have WIRED).

Last year, we ran out of stock of everything.

It was a brutal season for a lot of reasons, but one of the big 'uns was that we plain old ran out of our best sellers. The other big reason it was a brutal season was because our website kept crashing (a problem we hopefully have resolved by moving to Shopify).

It seemed like last year, we went into the season thinking we had a pretty good handle on what we needed... and then it all went out the window in late November and suddenly it was all chaos.

This year, I don't even have a vague idea of what to expect.

I'm open to ideas... Those of you who have experience in this arena, how do you get ready for the holidays?

Related Posts

The Badlands: The Outlaw Among Outlaws
The Badlands: The Outlaw Among Outlaws
If you’ve ever tried The Badlands Cologne, you’ve undoubtedly enjoyed its rich, wonderful, woody scent that’s both su...
Read More
So Many Handmade Soaps, Only One Outlaw
So Many Handmade Soaps, Only One Outlaw
When we tell people we make natural, handmade soap, people who don’t know us very well ask if we sell at farmers mark...
Read More
Ethics in Business, Even When No One Is Enforcing It
Ethics in Business, Even When No One Is Enforcing It
No one said we had to use aluminum bottles. Heck, they’re a lot more trouble and expense than plastic bottles. We eve...
Read More

Outlaw Soaps creates rugged & real scents worthy of your most fearless forays.




Shop By Category


Leave a comment

Please note, comments must be approved before they are published