Ah, sexy, sexy stats. I bet you never thought of stats as a sales proposition, but we at Outlaw Soaps watch every aspect of our business, and stats tell a great story. 59% of our orders are from repeat customers. That means that our customers are very happy with their purchases... so much...

Image credit: Softpedia Heyyyyyy! Facebook announced it is working on a "dislike" button (well, not actually a "dislike" button, per se, but a button to express empathy).

"Do you, like, contribute to any organization or do volunteer work? People like to know that." I have a bit of a blind-side when it comes to pro-social marketing. It's just kind of something I take for granted... I mean, if you have resources, you share them with others, right?

Yep, it's that delightful season when we're working on the holidays months before other people even think about 'em. What does that mean to us? It means we put together a little press guide in hopes we'll be featured in some news outlets. (that would probably work a lot better if I...

After spending a couple days moping around about not knowing what I didn't know, and reflecting that maybe I wouldn't have started my business had I known... I realized this: I probably wouldn't have startedmy business if I knew that it would take 3 years to achieve profitability. I knew that...

Whenever I talk to entrepreneurs, most of them say something like "Oh believe me, if there was a mistake to be made, I have made it." In the past two weeks, I learned that I had made what I consider to be a pretty serious business forecasting error based on...

THANK GOD FOR FRIENDS AND FAMILY AND ENTHUSIASTIC CUSTOMERS (and especially specifically thank you, friends, family, and enthusiastic customers) Without y'all, we wouldn't be here, period. And the reason is because you (be you customer, friend, family, or all three) are so passionate about helping us... whether that's going to...

I take a lot of risks in my life. I risk financial security, career stability, stability of my heart and mind, and a stability of living situation. To me, life is messy and unstable. Whenever I have made decisions based on what is the most stable, I have always reflected on...

"When the going gets weird, the weird turn pro." - Hunter S. Thompson Cathy Farrar: Given that you and Russ "do everything," how do you sustain enthusiasm? We don't. Lots of days, I wake up and don't want to do it. I don't want to open my email and deal with...

If you'd like to try the products inspired by Joshua Tree, check them out here. Photo Notes: I many, many, many photos of Joshua Tree to include even a significant fraction here (at least a thousand). I have included some at random because Joshua Tree is pretty. If you would like...