A couple months ago, we half-assedly launched the Outlaw Gold program, starting slow with a coupl'a perks like a clove and orange soap and some discounts, but nothing really ZAZZ-inspiring.
So I'm going to be sitting down working on the loyalty program for a few weeks.
What's the kind of thing you'd like to see in a loyalty program? I mean, aside from t-shirts, because we get a hundred requests for those every day!