Everyone wants to hear stories where I've struggled through and not done well, so here you go. Two years ago, we didn't win the Martha Stewart American Made competition. I imagine you have one of two reactions to hearing that:

Roxanne asked, "I have a hard time naming pets. How do you come up with product and subscription box names?" This question comes up a lot - how do we come up with names that are so fun and on-brand, when naming stuff is really hard? Well, we have a...

I've spent a lot of time working on how to write, and the only thing I've learned in my 30 years of focused practice is that it only gets harder the more you practice. Why do so many highly practiced writers talk about how hard it is? As I was...