Here's the thing about Outlaw:
Most cologne and perfume is created to make a person fit some commonly held idea of attractiveness: Men smell like musk and women smell like berries.
The conceptual foundation of most cologne and perfume (and associated marketing) is that a person must do something or be something different in order to be attractive.
But to me, this is an absolute abomination. This is CRUEL marketing... telling someone that they have to be different in order be loved... what garbage.
To me, products as personal as scent should be a reflection of the awesomeness of the wearer. They're not for something or someone out there, they're for YOU so YOU remember WHO YOU ARE.
And the right scent will attract the right person, if that's your thing... and it will be because of you and who you are. THAT's compatibility!
And that's why, of all the fragrances in Paris, none are like Outlaw.
On September 28, 2023 (nearly exactly one year ago) Russ and I returned from Europe, and I was ON FIRE.
The fragrance industry is huge and I had started thinking it was saturated... but I realized it doesn't really matter how many other fragrance manufacturers there are... there's Only One Outlaw.
We're huge fans of yours and want you to smell like yourself, your favorite things, and the things that make you feel most alive.
We've been working on a scent builder to craft custom fragrances that are even more like you. Yes, Russ will make you your own personal fragrance... he's really amazing in his artistry.
Ultimately, this whole endeavor is how we celebrate you for who you are.
It's an honor to be on this adventure of life along with you.
