I can't really explain this as well as the site itself does, so here's what they have instructed us to post:
Shop now directly over our Instagram! Look for posts tagged #paywithpenny. See something you want? Just comment #sold to buy and it’s yours.
How does it work?
We’ve partnered with Penny, a service that helps you easily shop Instagram. Look for our posts tagged #paywithpenny. We’ll include a short description of the product and a price in the comments. See something you want? Just comment #sold to buy and Penny will follow up to take care of the rest. It’s super easy and once you’ve signed up with Penny once you’ll never have to add your info again.
Is it safe?
Absolutely! Penny uses a payment processor that is safe and uses industry-leading security standards, and your contact information will never be shared with anyone other than the sellers you buy from.
How do I sign up?
Follow us on Instagram to be ready. To sign up with Penny ahead of time, you can go to paywithpenny.com and log in with your Instagram account.
Here's a fun infographic to explain how to sign up with Penny.
Shout out to Becky Murphy for the awesome infographic and designs check her out at @beckycmurphy.